Meet Ed Rivadavia, TBA
Find out what makes TikTok tick! Ed is a 25-year music industry veteran, dedicated to developing new technologies and digital strategies. Ed got his start as an intern at Polygram Group Distribution, Chicago, before joining A&M Records’ radio promotion team, based out of Chicago and Minneapolis. In 2000, Ed joined the fledgling digital team at Wind-up Records in New York, then transitioned to digital roles at Chris Blackwell’s Palm Pictures, Roadrunner Records, RCA Records, and, most recently, Sony Music Nashville. Over that time, Ed has championed the music industry’s adoption of technology, from Napster to iTunes to YouTube to the rise of Social Media to Streaming Services and TikTok. Ed has worked with artists like the Foo Fighters, Soundgarden, Sting, Rod Stewart, Sheryl Crow, Blues Traveler, Avril Lavigne, Whitney Houston, Dave Matthews Band, and many more.